Engineering Masculinity

At Big Dog Labs, we know power isn’t given—it’s earned. It’s in the way you carry yourself, the fire in your gut, and the presence that commands attention the moment you walk into a room.

That’s why we formulate high-performance products grounded in science and built for results. Our flagship duo, Total Male and Toxically Masculine, aren’t just part of your routine—they’re tools for momentum. Total Male supports strength, drive, endurance, and vitality, while Toxically Masculine is the scent of quiet authority—magnetic, bold, and unforgettable.

Together, they give you the edge to break limits and claim what’s yours.

This is more than a brand—it’s a mindset. A movement. A challenge to rise above mediocrity and embrace your full potential. A call to arms. A middle finger to complacency.

Greatness isn’t something you wait for. It’s not something you manifest. You take it.